You have your website designed and hosted on the web. Now you need to attract customers to your site.
Search Engine Optimisation (SEO) is the process of identifying key phrases that potential customers and clients will use when looking for a particular product or service on the Internet, and then using these key words to improve the website's ranking in the major search engines. Research has show that if your site does not appear in at least the first three pages of a search engine then it is unlikely to attract many vistors through this medium.
The process of SEO is often a long one. There are a number of different aspects to consider and movement up the rankings can take time. We will carefully analyse key phrases with you looking for the quickest ways to get results, and we will then develop a strategy for increasing ranking based on these phrases.
The development phases of your SEO strategy:
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» Research Keywords - we will provide competition analysis on a list of keywords you provide. This will target the phrases that are most likely to take you to the top of the search engines, based on competition's use of the phrases and the number of people actually searching on these phrases
» Optimisation Advice - we will provide a fully detailed report on what can be done to improve your site rankings for each keyword. The advice in the report will then be implemented on your site.
» Search Engine Submission - once we have optimised your site it will be submitted to all of the major search engines. We currently have over 100 search engines that sites can be added to.
» Rankings - once we have completed optimisation and submission we will then provide a regular report on your website's ranking progress in the major search engines.
» Traffic Analysis - the final stage of the SEO process is is to analyse your traffic to find out exactly where your hits are coming from.
WebSmart Design also recommends that you clearly advertise your web address on all of your existing marketing material - from business cards and letterheads to brochures and flyers. The more you promote the website, the more visitors you will attract.
We also recommend that you keep your site regularly updated with industry news and resources that your customers will find valuable. Using your site as a resource, rather than just a business marketing tool will increase its value among your customers and will ensure that it is visited often.
Contact us today to find out what WebSmart Design can do for your business.